Case Study Camping Valencia (Spain)

Who are they?

It is a campsite with tradition, and for campers looking for an unforgettable experience with their loved ones.

With a team passionate about what they do, and always looking to offer the best service and the best experience to all their customers.

They are 15 minutes from Valencia city and 100 metres from Puçol Beach, a blue flag beach.

And they offer you the tranquillity of a family campsite, and the experience of more than 30 years giving service to campers who are looking for a stay where they can combine rest and leisure.

Offering you a reception service and tremendous facilities with 60,000 square metres of space where you can enjoy 3 swimming pools, water slide, bungalows, pitches, restaurant, supermarket, mini-club and much more.

The challenges and the proposed solutions

When Patricia and Angel came to us, they were faced with a big challenge, as their business had been really affected by the Covid virus situation.

So their main objective was to reactivate the campsite in a summer season of 2021 that was posed with many challenges, including high competition from the sector, and restrictions with Covid, as well as a lot of uncertainty from customers travelling with family holidays.

But it was also a nice challenge to reopen the campsite after a long time, to continue to offer unforgettable experiences to people with a great desire to live and travel after a year and a bit of pandemic.

The approach and the proposed solutions:

1- Analysis and optimisation of your website for Google with SEO and for users (UX).

2- Creation, design and optimisation of Adwords campaigns to reach the target number of bookings.

3- Recruitment strategy through campaigns on Facebook and Instagram ads.
Where publics and defined ads were triggered in order to reach the areas of influence and the type of ideal client of the campsite.

Case Study Camping Valencia (Spain)

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