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Case Study: Local SEO Growth for Optical Revolution
(UK Opticians)

Client Overview

Client: Optical Revolution
Industry: Opticians / Eye Care
Location: United Kingdom (Multiple clinics)
Website: https://www.opticalrevolution.co.uk

Optical Revolution is a UK-based chain of opticians with a clear mission: to improve their customers’ visual health through personalised care delivered in a professional and welcoming environment. Their brand ethos is built around quality of service, attention to detail, and putting the customer first.

Optical Revolution Case Study

The Challenge

Optical Revolution approached us after working with a previous marketing provider who failed to deliver measurable results.

Key challenges included:

  • Poor local visibility across multiple clinic locations

  • Limited organic traffic growth

  • Low volume of inbound calls and online bookings

  • Lack of a structured local SEO strategy

  • Over-reliance on paid traffic without a sustainable organic foundation

They needed a strategy that would generate real local demand, not just impressions.

 

Our Approach & Strategy

We designed and executed a Local SEO-first strategy, supported by Google Ads to accelerate early traction while organic visibility improved.

1. Google Business Profile Optimisation (Multiple Locations)

Each clinic location was treated as an individual asset.

2. Website Local SEO Optimisation

3. Citations & Local Authority Building

The Results

local seo results Optical

The impact of the strategy was clear and measurable:

  • +20% increase in inbound calls via Google Business Profiles
  • +40% increase in online bookings through the website
  • Significant improvement in local map pack visibility across multiple clinic locations
  • Strong growth in organic traffic with higher local intent

These results laid the foundation for long-term, sustainable growth beyond paid media.

Client Testimonial

Masahide Do
Masahide DoDirector of Optical Revolution
“I had a great experience working with David, Toni, and the entire Rock & Click team. Their expertise in Google Ads, SEO, and Meta Ads has transformed Optical Revolution’s online presence, significantly increasing our online bookings. Communication was clear and easy, and they genuinely care about our business. Highly recommended for any company looking to grow through digital marketing.”

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